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Branding
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Branding
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Tags : brand,branding,label,market,name,trademark
Description: A trademark or distinctive name identifying a product or a manufacturer. A distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. http://www.answers.com
Articles

Building Brands on the Web: An Old Game with New Rules
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Tags : branding,web marketing
Description: Many companies are spending significant amounts of money to launch e-businesses on the Internet. But how many of these companies are taking the right approach when it comes to building a memorable, positive brand image that onlineconsumers will be attracted to over the long haul? Source: www.copyright.com
Articles

Localizing the Brand
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Tags : branding,exporting
Description: Henry Estate's push into China flopped--until it learned that exporting means more than just translating the words on a label. This case study examines how "localizing" a brand can help ensure success when introducing a product in a new market. Source: www.copyright.com
Articles

THE REBRANDING OF CITY PLACES: AN INTERNATIONAL COMPARATIVE INVESTIGATION
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Tags : branding,branding case studies
Description: This article presents the results of an investigation into the place rebranding processes of nine urban regeneration units in three countries: Britain, Denmark and the USA. The study examined, inter alia, the organization of rebranding activities, how basic decisions regarding a place’s new brand identity were taken, whether integrated marketing communications were
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